My wife couldn't find it, so I had to create it. She lives in black and white tees and tanks, all year round.
In the winter, she layers tanks under long-sleeve crew and v-neck tees. As the weather gets warmer, she favors camis under short-sleeve scoop neck and crew neck tees. Occasionally, she'll wear an on-trend color, but for the most part, her colors of choice are black and white. And that's why we developed the two-hour tee delivery: so we can provide women with luxury basics on demand.
My wife wears a small/medium (4/6) with most brands. She loves all of the trendy brands but always has difficulty finding her size when she wants them. Most retailers have her size at the beginning of the month, but the stock dwindles afterwards. She searched department stores, specialty stores and even online stores, but she just couldn't find that basic essential top in her size when she needed and wanted it.
We figured that if she couldn't find her size, then there must be other women with the same problem.
Having spent more than 25 years in the retail industry, including Gap Inc., Lucky Brand and other retail-related businesses, my wife and I knew we had stumbled upon our next venture. After months of research (including interviews with retailers, manufacturers and consumer focus groups), Tsquared was born in September 2007 in the heart of Manhatan's Garment District.